Thursday 18 March 2010

Wolfgang Weingart

I was recently introduced to the book My Way to Typography by Wolfgang Weingart. It's a brilliant book full of loads of interesting and beautiful typographic experiments. The piece above is from a series called Typographic Process. I have read that Weingart is "the father of Swiss Punk Typography". The experimental and carefully considered style is, in my opinion, brilliant. Weingart is said to have taken apart Swiss typography and then re-structured it to create something new, which turned into a new style of working. This process of working with what is around you and taking it apart to build something new is one key element in design. One has to take what is given to them in a brief and work with it to create something new and unexpected. This is something that come across in Weingarts work.

No comments:

Post a Comment