Tuesday 14 April 2009

Objectified


The Helvetica documentary by Gary Hustwit really interested me, not only because of the content but also the way the documentary was shot and edited. It was a really interesting and well rounded look at a typeface that is known worldwide. For these reasons I am looking forward to seeing Hustwit's latest documentary Objectified. It's about "our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. " 

Above is the poster designed by Build, I really like it due to the use of easily recognisable objects to make the word Objectify and the clean black, white and grey palette. I look forward to seeing the film.

No comments:

Post a Comment