Friday, 17 July 2009

Classic Packaging Doesn't Age A Bit

My friend has a bit of an obsession with Tunnock's biscuits and, as a result, has a lot of these wrappers lying around his house. I think his appreciation for these sweet biscuits is as much for the packaging as it is the product and I can see why. The wrapper above is a brilliant design. It has a classic style that seems to always be relevant and makes it stand out amongst other mediocre designed food packaging. The classic striking use of red and silver coupled with the circular text is really interesting and made me want to find more packaging that has a similar effect.

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