A while ago my friend Lucy Vann lent me a book to look at called watching words move and told me she thought I may like it. She was right. Every page had an interesting and clever variation on a common word that animated it. The creators of the book were Ivan Chermayeff, Tom Geismar and Robert Brownjohn, although Brownjohn isn't credited on the cover however he is on the back. The book was created in 1962 and still seems completely relevant today. Although only one typeface is used throughout the book it visualises the words brilliantly. This is a reference that I will always use to remind me that even the simplest visualisations can make a big impact.